Video Advertising




The ask ︎︎︎ Broadcast advertising to run on NBC and Youtube pre-roll during Tour de France
Deliverables ︎︎︎ :15s and :30s spots
Strategy ︎︎︎ Bring awareness to TPC’s recommerce platform with engaging riding footage juxtaposed with bold messaging. Pull them in with the riding, hook them with the sell trade model, leave them with our URL to learn more. 
Production ︎︎︎ As our go at producing in-house broadcast advertising we were on a shoestring budget of $15k to prove out the effectiveness of an MVP. We captured footage in single-day shoots in Malibu, CA and Moab, UT. 
Team ︎︎︎ Director & Producer Dan Hanafin Assistant Producer Reese Ruland & Chris Motta Cinematography Joey Schusler Editor Chris Motta Copywriting Matt Heitmann




The ask ︎︎︎ Hype video for Cannondale x Palace x EF Education prodcut drop
Deliverables ︎︎︎ Organic social, paid social, PR assets 
Strategy ︎︎︎ A unique opportunity to promote the rarest and most iconic cycling gear. We created a hype video to align with the world of street fashion where the brand Palace exists. 
Production ︎︎︎ Produced in-house utilizing our creative studio. Video was captured during our still photoshoot. 
Team ︎︎︎ Director Dan Hanafin Cinematography Chris Motta Editor Chris Motta Photography Elizabeth Wilcox