The Ask ︎︎︎ Brand awareness campaing for TPC’s Louisville retail store
Deliverables ︎︎︎ Static and digital out of home
Strategy ︎︎︎ Leverage TPC’s unparalleled selection in key metro Denver placements
Production ︎︎︎ In-house execution utilizing brand photography
Team ︎︎︎ Strategy Dan Hanafin, Todd Johns, Nick Cai Art Direction Dan Hanafin and Nick Cai Design Nick Cai Copywriting Todd Johns

The Ask ︎︎︎ Brand awareness print campaign (a rare bird!) for Bicycling Magazine
Deliverables ︎︎︎ Full page and pull spread print ads
Strategy ︎︎︎ Hook with aspirational riding photos that break the advertising norm by leading with an editorial feel. Messaging and branding were kept secondary.
Production ︎︎︎ In-house execution utilizing freelance photography
Team ︎︎︎ Strategy Matthew Ankeny and Dan Hanafin Art Direction Dan Hanafin Design Dan Hanafin Copywriting Matthew Ankeny

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