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The Ask ︎︎︎ Brand awareness campaing for TPC’s Louisville retail store
Deliverables ︎︎︎ Static and digital out of home
Strategy ︎︎︎ Leverage TPC’s unparalleled selection in key metro Denver placements
Production ︎︎︎ In-house execution utilizing brand photography
Team ︎︎︎ Strategy Dan Hanafin, Todd Johns, Nick Cai Art Direction Dan Hanafin and Nick Cai Design Nick Cai Copywriting Todd Johns
The Ask ︎︎︎ Brand awareness print campaign (a rare bird!) for Bicycling Magazine
Deliverables ︎︎︎ Full page and pull spread print ads
Strategy ︎︎︎ Hook with aspirational riding photos that break the advertising norm by leading with an editorial feel. Messaging and branding were kept secondary.
Production ︎︎︎ In-house execution utilizing freelance photography
Team ︎︎︎ Strategy Matthew Ankeny and Dan Hanafin Art Direction Dan Hanafin Design Dan Hanafin Copywriting Matthew Ankeny
