The Ask ︎︎︎ Great Spring Breakaway event branding
Deliverables ︎︎︎ Omnichannel marketing assets including event merch
Strategy ︎︎︎ The TPC Retail Store was in need of some awareness. We chose to throw an event to bring the cycling community to us. Thousands rolled through to tour our facility, visit the store, get the best deals of the season, and meet brand partners.
Production ︎︎︎ In-house creative partnering with a contracted illustrator
Team ︎︎︎ Strategy Lead Dan Hanafin Art Direction Dan Hanafin & Nick Cai Design Nick Cai Illustration Josh Cochran
The Ask ︎︎︎ Strava challenge creative
Deliverables ︎︎︎ Omnichannel marketing assets including all imagery native to Strava
Strategy ︎︎︎ Utilize Strava’s massive endemic community to pull traffic to TPC. These challenges allow for ultimate extension and expression of brand.
Production ︎︎︎ In-house creative sprint
Team ︎︎︎ Strategy Lead Dan Hanafin & Matthew Ankeny Art Direction Dan Hanafin & Nick Cai Design Nick Cai Copywriting Matthew Ankeny, Lindsey Gaff, Jonah Baca