Brand Projects




The ask ︎︎︎ Strava challenge creative
Deliverables ︎︎︎ Omnichannel marketing assets including all imagery native to Strava
Strategy ︎︎︎ Utilize Strava’s massive endemic community to pull traffic to TPC. These challenges allow for ultimate extension and expression of brand.  
Production ︎︎︎ In-house creative sprint
Team ︎︎︎ Strategy Lead Dan Hanafin & Matthew Ankeny Art Direction Dan Hanafin & Nick Cai Design Nick Cai Copywriting  Matthew Ankeny, Lindsey Gaff, Jonah Baca




The ask ︎︎︎ Sub branding for Shop Talk an in-house Youtube video series
Deliverables ︎︎︎ Animated :10s intro sequence, lower thirds, supers, Youtube thumbnail, social
Strategy ︎︎︎ Bring a fun energetic energy to the concept of talking all thing bikes  
Production ︎︎︎ I contracted the wonderful Peter Steineck to produce the creative. We later extended and applied to all assets in-house. 
Team ︎︎︎  Art Direction Dan Hanafin Design Peter Steineck Animation Peter Steineck



The ask ︎︎︎ Sub branding for The Shift an e-publication
Deliverables ︎︎︎ Logo lockup 
Strategy ︎︎︎ Our content team was looking for a simple yet conceptual logo. The Pro’s Closet is shifting the way we own bikes, bikes that of course we shift gears on. A wonderfully loaded name. The slight transition in the “I” couple with digital mono weight forms positioned this publication properly.    
Production ︎︎︎ Designed in-house. Sadly this branding was put on hold. 
Team ︎︎︎ Art Direction & Design Dan Hanafin




The ask ︎︎︎ Employee handout stickers 
Deliverables ︎︎︎ Sticker sheet
Strategy ︎︎︎ Bring a fresh and fun vibe to cycling    
Production ︎︎︎ Contracted the sensational Bráulio Amado for illustration and design. Printed locally. 
Team ︎︎︎ Art Direction Dan Hanafin Illustration & Design  Bráulio Amado