Promotion
The ask ︎︎︎ Promotion heroes for Tour de France collections
Deliverables ︎︎︎ Omnichannel marketing assets
Strategy ︎︎︎ Bind the energy of the tour with our product offering
Team ︎︎︎ Art direction Dan Hanafin & Nick Cai Design Nick Cai
Deliverables ︎︎︎ Omnichannel marketing assets
Strategy ︎︎︎ Bind the energy of the tour with our product offering
Production ︎︎︎ Low creative impact execution, no net-new photography
The ask ︎︎︎ Promotion heroes for a Labor Day promotion
Deliverables ︎︎︎ Omnichannel marketing assets with deep performance advertising
Strategy ︎︎︎ Keep it bold and legible. A simple concept that can get muddled so very quickly.
Production ︎︎︎ In-house studio photography on bold colors laid on a simple grid.
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography Elizabeth Wilcox
Deliverables ︎︎︎ Omnichannel marketing assets with deep performance advertising
Strategy ︎︎︎ Keep it bold and legible. A simple concept that can get muddled so very quickly.
Production ︎︎︎ In-house studio photography on bold colors laid on a simple grid.
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography Elizabeth Wilcox
The ask ︎︎︎ Weekly promotional event creative devoted to the brand Mavic
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Bring strong sale vibes without being terribly tacky
Production ︎︎︎ Contracted studio photography with promotional motion design
Team ︎︎︎ Art direction Dan Hanafin & Nick Cai Design Nick Cai
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Bring strong sale vibes without being terribly tacky
Production ︎︎︎ Contracted studio photography with promotional motion design
Team ︎︎︎ Art direction Dan Hanafin & Nick Cai Design Nick Cai
The ask ︎︎︎ Hero creative for a mountain bike promotion
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Hook with product in environment showing the textures of the outdoors
Production ︎︎︎ Location in-house photoshoot extended into a simple grid design
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography Chris Motta & Elizabeth Wilcox
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Hook with product in environment showing the textures of the outdoors
Production ︎︎︎ Location in-house photoshoot extended into a simple grid design
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography Chris Motta & Elizabeth Wilcox