Promotion
The Ask ︎︎︎ Promotion heroes for Tour de France product collections
Deliverables ︎︎︎
Omnichannel marketing assets
Strategy ︎︎︎ Bind the energy of the tour with our product offering
Production ︎︎︎ Low creative impact execution, no net-new photography
Team ︎︎︎ Art direction Dan Hanafin and Nick Cai Design Nick Cai
The Ask ︎︎︎ Promotion heroes for a Labor Day promotion
Deliverables ︎︎︎
Omnichannel marketing assets with deep performance advertising
Strategy ︎︎︎ Keep it bold and legible. A simple concept that can get muddled so very quickly.
Production ︎︎︎ In-house studio photography on bold colors laid on a simple grid.
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography Elizabeth Wilcox
