Promotion




The ask ︎︎︎ Promotion heroes for Tour de France collections
Deliverables ︎︎︎ Omnichannel marketing assets
Strategy ︎︎︎ Bind the energy of the tour with our product offering
Production ︎︎︎ Low creative impact execution, no net-new photography
Team ︎︎︎ Art direction Dan Hanafin & Nick Cai Design  Nick Cai



The ask ︎︎︎ Promotion heroes for a Labor Day promotion
Deliverables ︎︎︎ Omnichannel marketing assets with deep performance advertising
Strategy ︎︎︎ Keep it bold and legible. A simple concept that can get muddled so very quickly. 
Production ︎︎︎ In-house studio photography on bold colors laid on a simple grid. 
Team ︎︎︎ Art direction Dan Hanafin Design Nick Cai Photography  Elizabeth Wilcox


The ask ︎︎︎ Weekly promotional event creative devoted to the brand Mavic
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Bring strong sale vibes without being terribly tacky
Production ︎︎︎ Contracted studio photography with promotional motion design 
Team ︎︎︎ Art direction Dan Hanafin & Nick Cai Design Nick Cai 




The ask ︎︎︎ Hero creative for a mountain bike promotion
Deliverables ︎︎︎ Omnichannel marketing assets with performance advertising
Strategy ︎︎︎ Hook with product in environment showing the textures of the outdoors
Production ︎︎︎ Location in-house photoshoot extended into a simple grid design
Team ︎︎︎ Art direction Dan Hanafin  Design Nick Cai Photography Chris Motta & Elizabeth Wilcox