The Great Spring Breakaway, uniting brand with community.


Client:  TPCRole:  Creative DirectorProject: Sub-branding, marketing


With the launch of TPC’s new brand in the spring of ‘23 came a community-centric event to cement the company within the cycling scene of Colorado.  

Creative Director: Dan Hanafin    Strategy: Paul Calandrella   Design: Nick Cai    Illustration: Josh Cochran