Formerly Northeast Credit Union, Lighthouse Credit Union leads their industry with their newly founded brand strategy of “good for you, good for all”. To best get their community-centric philanthropic initiatives across to their core audience, we chose the animation agency Giant Ant to bring this vision to life. Out of this partnership we landed on four incredible narratives, to tell the story of Lighthouse.
Brand storytelling, logo in motion, sonic ID, brand illustration style brought to motion, and music were all painstakingly developed during this project.
Animation Agency: Giant Ant Creative Director: Dan Hanafin Strategy: Matthew Ankeny, Ryan Grace Copy: Matthew Ankeny, Olivia Gunn