Threading the concept of perpetual motion through premium cycling re-commerce.

Client:  TPCRole:  Creative DirectorProject: Rebrand, Strategy

In December of 2021 The Pro’s Closet embarked on a full strategic, verbal, and visual reset of its brand. I was fortunate enough to be the dedicated internal creative lead through the process. We hired Manual Creative out of San Francisco, CA to take us through this comprehensive rebrand.

Launched in March of 2023 The Pro’s Closet now has a new look as TPC.

Creative Agency: Manual        Creative Director: Dan Hanafin    Strategy: Matthew Ankeny, Kaitlin Cameron, Dan Hanafin    Design: Nick Cai    Copy: Todd Johns