Print Advertising

The ask ︎︎︎ Brand awareness print campaign (a rare bird!) for Bicycling Magazine
Deliverables ︎︎︎ Full page and pull spread print ads
Strategy ︎︎︎ Hook with aspirational riding photos that break the advertising norm by leading with an editorial feel. Messaging and branding were kept secondary. 
Production ︎︎︎ In-house execution utilizing freelance photography 
Team ︎︎︎ Strategy Matthew Ankeny & Dan Hanafin Art Direction Dan Hanafin Design Dan Hanafin Copywriting Matthew Ankeny