Print Advertising
The ask ︎︎︎ Brand awareness print campaign (a rare bird!) for Bicycling Magazine
Deliverables ︎︎︎ Full page and pull spread print ads
Strategy ︎︎︎ Hook with aspirational riding photos that break the advertising norm by leading with an editorial feel. Messaging and branding were kept secondary.
Production ︎︎︎ In-house execution utilizing freelance photography
Team ︎︎︎ Strategy Matthew Ankeny & Dan Hanafin Art Direction Dan Hanafin Design Dan Hanafin Copywriting Matthew Ankeny
Deliverables ︎︎︎ Full page and pull spread print ads
Strategy ︎︎︎ Hook with aspirational riding photos that break the advertising norm by leading with an editorial feel. Messaging and branding were kept secondary.
Production ︎︎︎ In-house execution utilizing freelance photography
Team ︎︎︎ Strategy Matthew Ankeny & Dan Hanafin Art Direction Dan Hanafin Design Dan Hanafin Copywriting Matthew Ankeny
